Growth
They help established practices work on growth and operational efficiency.
REGGIE → COLOGERRO / OCTOBER 2026
VISIONARY
MASTERMINDS
MASTERMINDS
Cologerro,
here’s what
I’m thinking.
I pulled together what I found about Theravolve and how I think we can approach this together.
Cologerro Powell + Reggie Jackson
Your proposal gave us a solid starting point.
01 / THE BUSINESS
First, here’s what
Theravolve actually does.
When I looked into them, their website was aimed at clinic owners. They offer support for running and growing physical therapy practices.
Operations
Their services include branding, patient engagement, hiring, workflows, and financial processes.
Future planning
They also support owners considering expansion, retirement, or selling their practice.
Why I’m pointing this out
We’re responding to their clinic marketing request. I think our content should focus on the local clinics and the people patients will actually meet.
Source: Theravolve’s published website and services. Corporate role is distinct from patient care.
01 / THE BUSINESS
Here’s a little
background on them.
BRYK PT → Theravolve
Their website says BRYK PT is now Theravolve. I didn’t establish the exact date of that change.
Dustin McArthur
Dustin McArthur is the founder shown on their site. They describe his hockey background and more than two decades creating, acquiring, and selling outpatient PT practices.
Clinics with history
Case says it has been around since 1995; PTA says since 2000. There’s local history we could draw from when planning content.
One thing I haven’t confirmed
I haven’t verified who currently owns each clinic. I’d describe McArthur as Theravolve’s published founder rather than assume he owns every location.
01 / THE BUSINESS
These are the clinic
brands I connected to them.
Physical Therapy Associates
Conroe and two Huntsville locations appear on its site. Promotes orthopedic care, aquatic therapy, sports rehabilitation, and more.
Case Physical Therapy
Houston’s Woodway / Galleria area. Promotes personalized care, sports and surgical rehabilitation, and founder-led education.
AMPT Rehab
Houston’s North Loop area. Promotes individualized care; its origin story includes research in vestibular and concussion rehabilitation.
I’m using the eight clinics from the post
I found five relevant addresses on the public sites. We can learn the full roster when we talk with them; for now, I’m sticking to the eight they mentioned.
Theravolve’s recruiting portal connects these brands and Sports Rehab PT. Affiliation evidence is not a legal ownership chart. Confirm current specialty availability before promotion.
02 / OUR APPROACH
Let’s stay close
to what they asked for.
Visit the clinics
Capture professional videos and photos on location.
Make engaging content
Showcase clinics, staff, and services.
Stay consistent
Manage social accounts and maintain regular posting.
Run paid campaigns
Develop and manage social advertising.
Support growth
Increase awareness, patient engagement, and new patient referrals.
Bring fresh ideas
Suggest practical ways to grow their online presence.
These are the points from the Facebook post. I think our first email should answer them directly and go to Misty.
02 / OUR APPROACH
VISIONARY MASTERMINDS
I think we should
come to them
as one team.
Let’s lead with the photography and video, and show how our strategy, publishing, and advertising help that content do more.
Cologerro Powell+Reggie Jackson
Capture→Create→Publish→Promote
I’d keep it as “we” in the email. When we meet them, each of us can naturally speak to the areas we know best.
02 / OUR APPROACH
Here’s the kind of content
I think we could make.
Meet your therapist
We could introduce the therapists through short clips, headshots, and interviews.
A look inside
We could show the spaces and walk people through what a first visit looks like.
Understand the service
We could get therapists answering common questions and explaining their services in everyday language.
Community and progress
We could capture behind-the-scenes moments and patient stories when the clinic has the appropriate permissions.
A couple of openings I noticed
PTA and AMPT’s team pages had placeholders when I checked. Case founder Bill Case wrote Stand Tall, Don’t Fall. Its balance and independence themes could give us useful topics, with permission and clinical input.
Content concepts, not existing healthcare portfolio claims. Clinical accuracy and participant authorization are reviewed before publication.
02 / OUR APPROACH
This is how I’d help
the content work harder.
Notice
First, let someone recognize the clinic or a face from the team.
Understand
Then give them an explanation that makes the service easier to understand.
Trust
Let them see the people and get a feel for the experience.
Inquire
Make it clear where to go if they want to ask about an appointment.
I’d tailor it to each platform
I’d shape the edits, captions, and next steps around each platform. Our expanded digital presence system would use different formats to support brand visibility on Google and AI platforms.
We can build on it later
I still like the audio, infographic, guide, and email ideas. We can add those once the main program is working. PTA already has a newsletter signup.
03 / THE PROPOSAL
I’m good with your proposal
as our starting point.
VIDEO + PHOTOGRAPHY
$4,000/ month
- 2 scheduled production days
- 16 short-form videos
- 2 long-form videos, up to 3 minutes
- 30 professionally edited photos
- Captions, on-screen text, editing
SOCIAL MANAGEMENT + STRATEGY
$3,000/ month
- Monthly content calendar
- Up to 16 feed posts
- Post copy and calls to action
- Publishing and profile consistency
- Agreed community monitoring
- Expanded digital presence for Google & AI platforms
- Monthly performance report
PAID ADVERTISING MANAGEMENT
STARTING AT
$500/ month
- Campaign strategy and setup
- Local audience planning
- Creative testing
- Monitoring and optimization
- Tracking recommendations
Cologerro, I’d treat these as monthly totals for the whole program. Covering all eight means a planned filming rotation and a shared content calendar. Separate accounts or frequent visits at every clinic would need a closer scope discussion.
03 / THE PROPOSAL
I’d leave the platforms
and ad budget open for now.
FacebookInstagramYouTubeGoogleChatGPT*
ADVERTISING SPEND
To be
determined.
Let’s talk through the budget with them.
- What results matter most to them?
- Which platform or combination makes sense?
- Where would we start?
- How should we divide the budget?
We’ll shape the management fee around the platforms and work they want. The $500 is our starting point.
*ChatGPT Ads exists. Healthcare advertisers face restricted, case-by-case approval; physical therapy eligibility has not been confirmed. Treat it as an option to evaluate, not a promised placement.
03 / THE PROPOSAL
Here’s how I’d
open the conversation.
Clinic video, photography & digital marketing
“We’re Cologerro Powell and Reggie Jackson, business partners working together under Visionary Masterminds.”
“Attached is a one-page overview of our proposed services, monthly pricing, and deliverables for your owners’ consideration.”
What I want this email to do
- Give them your portfolio early.
- Show we can handle what they asked for.
- Introduce us as business partners.
- Put pricing in the attached overview.
- Invite them to tell us what success looks like.
Take a look at the full draft and tell me what you’d change. We haven’t sent it yet.
03 / OUR INTERNAL SCOPE DISCUSSION
Can this work across
eight clinics?
I’m wondering if this could be positioned as network support at this price point, if we agree on a rotation and shared monthly allowance.
These are program totals
The 16 short videos, two long videos, 30 photos, and up to 16 feed posts would cover the whole program. We aren’t offering those quantities separately to every clinic.
We’d rotate locations
With two production days, I’d estimate around 2–4 clinic visits a month if travel and setup allow. That would put eight locations on a roughly 2–4 month rotation. Let’s check that against your production needs.
We need to define the workload
A shared calendar across a few brand accounts is one scope. Eight independent accounts, each needing frequent original posts and engagement, is a larger commitment we’d need to price carefully.
Find out what coverage means to them
We should ask whether they want support across every clinic, how often they expect visits, and what posting level they want. If they need more frequent coverage, we can adjust the proposal together.
This is my working scope recommendation for us to discuss. The attachment leaves clinic and account coverage open to agreement; it does not promise monthly visits to all eight. — Reggie
03 / WHERE WE ARE NOW
Cologerro, here’s
where we are now.
I’d send the short email, your portfolio link, and the one-page overview. Then we can talk with them about their goals and the coverage they want.
What I can bring in later
Website development, SEO, AI solutions, and custom automations—such as website improvements, inquiry-routing workflows, and internal tools, shaped around their needs and approved systems.
We can build on the core package
Audio interviews, infographics, guides, interactive content, and email. Bill Case’s book could support relevant topics with permission and clinical input.
What else could you offer?
Cologerro, what other production, photography, or creative services should we keep in mind? We can introduce those after they’ve reviewed the services they initially requested.
Let’s get our details together
Let’s agree on the filming rotation, what the posts cover, the portfolio examples, and who sends the email. Take a look at the draft and tell me what you’d change.
Let me know your thoughts.Let me know anything you want to address or fix up. I feel like we’re heading in a good direction as we work through these details. — Reggie